About Us

Who We Are

Brand For Healthy, Quick Meal For All

First in Malaysia focused on introducing chemical free, healthy, Ready-To-Heat & Ready-To-Cook Meals for everyday working adults, students and elderly.

With increasing cost of meals at restaurants and cost of raw materials adding burden to long work hours, Ready-To-Heat & Ready-To-Cook meals provide the best solution for quick serving.

Our Vision

Sinar was created with vision to be a leading Ready-To-Heat (RTH) & Ready-To-Cook (RTC) meals producer in South-East Asia by the year 2025.

Our Mission

Our mission is to bring our products into everyone’s kitchen at a global level. We endeavor to provide people around the world access to delicious and healthy food without the hassle of cooking.

Let's Hear From The Founder

A Fast Growing Malaysian Bumiputra Women-Entrepreneur

” Our humble beginning started during the year 2020 when the world was fighting Covid-19 pandemic that resulted in various economic issues including food security and supply shortage.

With a dedicated team of food scientist and business consultants, we formed a R&D team to develop healthy, frozen meal products locally without additives, preservatives and chemicals which can solve the issue of food supply shortage and manpower shortage at F&B outlets.

Today we successfully launched our manufacturing facilities to constantly innovate and produce variety of local and international standard Ready-to Cook & Ready-To-Heat food for everyone. Home-makers and working adults can now spend less time at kitchen preparing delicious meals in minute!”

Puan Edrianne Binti Helmy

Director & Chief Executive Officer (CEO)

" Quality Our Utmost Priority "

CLEAN . FRESH . HEALTHY & DELICIOUS

OUR FOOD SAFETY OBJECTIVE

In-line with our Food Safety Policy, we have established the following food safety objectives to be achieved and reviewed annually, along with compliance with food safety standards and regulatory requirements.

(i) To consistently produce clean, high quality and safe products throughout the entire process, from receiving raw materials to storing finished goods.

(ii) To achieve zero customer complaints on the food safety and quality of Sinar frozen food.

(iii) To implement a comprehensive quality control measure and management system.

(iv) To ensure that hazardous microbes are absent in any of our finished products in order to protect consumer health.

WHY CHOOSE US

" You Can Eat Good If You Keep Good Food In Your Fridge "

Producing food at the best quality and fresh as possible is our priority. With advanced technologies in place, we are able to achieve the goals effectively. Our products are laboratory tested and certified to be safe for healthy consumption.

The discovery of a new dish does more for the happiness of mankind than the discovery of a star.

Anthelme Brillat-Savarin

OPPORTUNITY

Let's Do Business Together

We’re searching for potential distributors and retailers. We also provide OEM and ODM services if you are interested to manufacture your own product / brand.